Templates can be saved with variables that hold default content/values. Nextel allows you to save content in a variable, so every time the template is sent, the default content appears in the place of the variable. 

Saving default content in a template helps you to directly send outbound messages without further tempering with the template.

Path to add default values
Home -> Setting -> App Setting -> Templates -> (+) sign (action column)

Using attributes with attribute keys in variables:

An attribute key is a proxy value for using an attribute (name, email, phone no, etc) of your audience directly into the template. An attribute key value is a corresponding value of the attributes generated by Nextel. When these key values are passed in a variable, the template message is sent with the original name, email, phone no, etc of the user it is sent to.

Key-value example:

The fallback value can be used if the data (attribute) for the key value is not available. The fallback value is the alternate word/content that you can use in place of the attribute in the template.

To create a fallback value, use ( | ) alongside the key attribute value. 

Fallback value example:

For using an original attribute, templates must be sent with variables holding attribute key values of the corresponding attribute. 

Key values can be saved as default values in a template. This allows the template to hold unique attributes and work personally for every user.   

The use case for default values:

Greeting messages- Your greeting message which mostly is the first interaction that you have with your customer needs to be well drafted. And a standard message that works according to your brand is usually sent to all the customers. 

As all the outbound messages need to be a template approved by WhatsApp, businesses must get a greeting template approved by WhatsApp. Using default values like key attributes, greeting proverbs, etc in a template helps in saving loads of time and effort. 

Notifications: most notifications that are similar for every user can be saved with default values in templates.

Alerts: alerts about payment, schedules, events, etc can be saved with attributes keys to sound personal.

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