Templates can be saved with variables that hold default content/values. Nextel allows you to save content in a variable, so every time the template is sent, the default content appears in the place of the variable.
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Saving default content in a template helps you to directly send outbound messages without further tempering with the template.
Path to add default values
Home -> Setting -> App Setting -> Templates -> (+) sign (action column)
Using attributes with attribute keys in variables:
An attribute key is a proxy value for using an attribute (name, email, phone no, etc) of your audience directly into the template. An attribute key value is a corresponding value of the attributes generated by Nextel. When these key values are passed in a variable, the template message is sent with the original name, email, phone no, etc of the user it is sent to.
The fallback value can be used if the data (attribute) for the key value is not available. The fallback value is the alternate word/content that you can use in place of the attribute in the template.
To create a fallback value, use ( | ) alongside the key attribute value.
Fallback value example:
For using an original attribute, templates must be sent with variables holding attribute key values of the corresponding attribute.
Key values can be saved as default values in a template. This allows the template to hold unique attributes and work personally for every user.
The use case for default values:
Greeting messages- Your greeting message which mostly is the first interaction that you have with your customer needs to be well drafted. And a standard message that works according to your brand is usually sent to all the customers.
As all the outbound messages need to be a template approved by WhatsApp, businesses must get a greeting template approved by WhatsApp. Using default values like key attributes, greeting proverbs, etc in a template helps in saving loads of time and effort.
Notifications: most notifications that are similar for every user can be saved with default values in templates.
Alerts: alerts about payment, schedules, events, etc can be saved with attributes keys to sound personal.