In Nextel whenever a new engagement is to be done, the business gets an option to choose the audience it wants the ad to be shown to. This multiple audience feature makes it easy to distinguish between which ad to be shown to which audience.
At times there are certain ads that a business wants to not only shoot to the custom audience maintained at its dashboard but also to the people who like or follow their page and also to the friends of the people who like or follow their page.
Hence, with the option to choose between audience better targeting can be done. While posting an ad audience can be selected
and budget can be set according to the number of ad sets and duration for which the ad will be live.
Note: For a campaign, the number of audiences selected will create that number of ad sets.
The performance of each ad set can be noted differently.