Run Facebook/Instagram Ads thru Nextel

5 years ago

Siddharth Ray

7 minutes

One of the most significant feature that Nextel provides you option run ads to targeted Nextel’s audience. Retargeting Ads means keeping a customer or prospective customer engaged with the business through periodic and aperiodic advertising. While a customer is in the process of conversion, the visibilities of the business on his social media handles prove to be of great importance.

There are multiple ways in which one can advertise on social media but Nextel helps you do targeting advertising to only your concerned audience.

Social media presence helps a business develop a strong brand name, through Nextel it can be done on Facebook and Instagram.

Types of ADs:

There are multiple types of ads that can be floated over the internet to broaden the reach of the business:

Boost Post: Boost post ads are those that are created from the existing posts of a facebook page. This helps in getting more reach and engagement over a facebook page and its posts. This way you can reach people who are unaware about your business but may be interested in your business.
Single Image: This type of ad is useful when you want to grab the attention of a customer by showing an attractive and effective image. You can also attach a click feature and link a url with the image so as to get the lead information directly by setting the right objective.

There are certain specifications that need to be followed with it:
- File type: jpg or png
- Image ratio: 9:16 to 16:9
- Recommended resolution: Upload the highest-resolution image available.
- Images that consist of more than 20% text may experience reduced delivery.
- Text: 125 characters
  
  While with a link:
- Image ratio: 1.91:1 to 1:1
- Recommended resolution: at least 1080 x 1080 px
- Headline: 25 characters
- Link description: 30 characters
Video: This ad type helps in promoting a brand or product through a video. The duration and content of the video play an important role in defining its reach. It is very useful to display a particular message with clear and simple understanding, also a video captures more attention quickly. It is more convincing and appealing if made self explanatory.

There are certain specifications that need to be followed:
- Video ratio: 9:16 to 16:9
- Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
- Video file size: 4 GB max.
- Video length minimum: 1 second
- Video length maximum: 240 minutes
- Video captions: Optional but recommended
- Video sound: Optional but recommended
- Text: 125 characters
- Video thumbnail images that consist of more than 20% text may experience reduced delivery.
- Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3
  
  With Link:
- Headline: 25 characters
- Link description: 30 characters
Carousel: A carousel ad allows you to showcase up to ten images/videos/headlines/links in one advertisement. The details of a product or brand can be explained in a better way through different creatives. It helps a business to narrate a story of a product or service along with detailed description. All the creatives attached in the ad can be viewed by swiping on mobiles and clicking on arrows on desktop.

There are certain dimensions that need to be followed while making such an ad:
- Minimum number of cards: 2
- Maximum number of cards: Ten
- Image file type: jpg or png
- Video maximum file size: 4 GB
- Video length: up to 240 minutes
- Image maximum file size: 30 MB
- Recommended resolution: at least 1080 x 1080px
- Recommended ratio: 1:1
- Text: 125 characters
- Headline: 40 characters
- Link description: 20 characters
- Images that consist of more than 20% text may experience reduced delivery.
- Aspect ratio tolerance : 3%
Slide Show: Slide show is basically a series of images which is portrayed in the form of a video, with added sound and text arranged to narrate a story effectively. They load quickly and can carry more written content than a simple video, also they are easy to edit.

There are certain specifications that need to be followed:
- Video ratio: 9:16 to 16:9
- Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
- Video file size: 4 GB max.
- Video length minimum: 1 second
- Video length maximum: 240 minutes
- Video captions: Optional but recommended
- Video sound: Optional but recommended
- Text: 125 characters
- Video thumbnail images that consist of more than 20% text may experience reduced delivery.
- Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3
  
  With Link:
- Headline: 25 characters
- Link description: 30 characters

Types of Audience:

Custom Audience: Custom Audience is the audience that is maintained over the dashboard by the business, which can be managed and updated as and when required. It can be updated by:
- Phone Tracking: By deploying the Nextel tracker application on a phone, all the incoming, outgoing and missed calls can be tracked and directly be saved on the dashboard along with enrichment.
- Import:Data can be obtained by importing an Excel or CSV sheet and mapping it with dashboard attributes.
- WhatsApp Contacts: User who are interacting with you on WhatsApp.
Facebook Audience: Facebook Audience is the audience that is connected to the facebook page of the business. It can be either the people who Like or Follow the page and the people who are Friends with the people who Like or Follow the page.

Objectives of Post Engagement:

It is important to keep the customers as well as the prospective customers engaged at regular intervals to keep the brand presence alive and strong. Customer engagement and re-engagement on facebook/ instagram leads to:

Post Engagement: It refers to focusing an ad towards getting more likes, comments and shares on the facebook page of the busniess, such that more people get associated to the business facebook page.
Increased Reach: It refers to making an ad being seen by maximum number of people out of the custom audience.
Link Click: A link can be attached to a single image, slideshow and video ad, which has a click button. In this link a form or a webpage can be connected so as to direct a lead to the right business platform.
Lead Generation: In this we create a form which is connected to the ad so as to capture the contact details of the lead, a lead form pops up which allows you to collect information like names, emails, phone numbers, etc. directly on Facebook, here you can use Nextel forms too.
Video Views: Video views ads are great for targeting cold audiences as they’re engaging and help to increase brand awareness.
Page Promotion: It is basically done to make more people know about the existence of your facebook page, to get them to visit your page.
Get Message: Through this you can get your targeted audience to directly message you on WhatsApp, Messenger, Instagram.

How to engage of Facebook/ Instagram?

Visit Ads on the dashboard, click on it.
The screen will show list of your previous Ads, if any, and option to Create New Ad. If you haven’t connected your Facebook Page and Ad account, please check: Connect Facebook Page & Ad Account
To create a new ad campaign click on Create New Ad
Select the Campaign objective from Branding: Reach, Engagement, Video views, Awareness; Generate: Traffic, Leads, Phone Calls, Messages; Conversion.
Choose your Creative type from: Boosting Post, Single Image Ad, Carousel Ad, Slide Show, Video.
Choose the Post if its already posted on your Facebook or Instagram Page, or you may create a new creative.
Choose your audience by selecting Leads/Customers/All under the Audience tab

-> apply the desired rule/rules (depending upon the attributes assigned to the audience)

-> match the rules by selection Match All/Match Any and click on Done on the right top corner.
You may add multiple audiences using the checkboxes, using this you can run the same ad on all your different audience. But remember, every new audience will create a new Ad-set in your Campaign and your Total campaign budget will be No. of audience options selected X mentioned budget.
Add Total Budget and Duration to your campaign, your budget will be divided equally in the selected duration you selected. Your per day budget cannot be less than allowed budget for your Ad account.
Select the platform to post the ad Facebook / Instagram or both and and click on Go Live.

Note: All the dimensions are set according to the standards set by Facebook.