Understanding Broadcast Insights

The Manual Message page shows the list of all WhatsApp Broadcasting campaigns that has been sent from the Nextel dashboard. The campaign are listed based on their created date and time, and shows you important metrics including Messages Sent, Delivered, Seen, Replied and Failed.

The Page have 4 tabs: Sent, Scheduled, Failed and Drafts

Sent – All the completed campaigns will be listed here.

Scheduled – All the scheduled campaigns, and distributed audience campaign that are still running will be listed here

Failed – Campaigns that are completely failed, and no message was delivered to even a single user number will be listed here.

Drafts – Campaign that haven’t been made live will be listed here.

Sent and failed count in My Audience & External Audience Campaign

The failed count for your dashboard audience campaign, is calculated as (Sent) – (Delivered). Since the stats for Delivered and Seen counts are updated in every 6 minutes, therefore all messages Failed count will appear same as Sent count for sometime.

Whereas in External Audience campaigns, the failed count include numbers that are WhatsApp invalid.


You can find a Performance button below every campaign name listed in the Sent tab. This will open a popup with detailed insights for you to understand / calculate the ROI of a campaign. The performance details the following:

  1. Count of delivered and Replied users
  2. Responses: Bifurcation of Responses by user, how many are interested or not interested. This will only appear if your campaign message has Quick Reply buttons
  3. Funnels: The count of funnel stages updated, how many of the user finally converted into a paid customer

Download Report

You will find a Download Report button on the extreme right hand side of the campaign report table. This will download a .xlsx file with detailed number-wise message report.

Points to remember:

  • Bydefault only latest 10 campaigns are displayed, you can previous campaigns by clicking the Load More button
  • All the stats of campaign, excluding Funnel, will be updated only for the next 3 days after the completion of Campaign
  • All the distributed audience campaign will appear in Scheduled, till the campaign is completed
  • The metric count of a running or recently completed campaign is updated every 6 minutes, due to which your campaign delivered and seen count may be appear “-“ for sometime
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